9 articles found
The Premier League doesn't just showcase world-class football; it's a high-stakes proving ground for cutting-edge technology. From VAR and data analytics to its global broadcast and digital platforms, the League's own operational teams are critical first users, driving innovation and reliability in the systems that deliver the spectacle to millions.
Sony Interactive Entertainment doesn't just build PlayStation for the world; its own teams, from chip designers to elite game developers at PlayStation Studios, are the first and most demanding users. This deep internal usage and feedback loop is critical in forging the cutting-edge hardware, intuitive software, and compelling experiences that define each PlayStation generation.
Nintendo's magic isn't just for its players; it's a core part of its creation process. By having its own game development legends and teams act as the first, most demanding users of new hardware and tools, Nintendo 'plays its own game' to refine the unique experiences that have captivated generations.
Formula 1 isn't just a high-octane sport; it's a high-tech tour de force that relies on cutting-edge technology for everything from race control to global broadcasts and fan engagement. The F1 organization itself is a primary user of these complex systems, constantly pushing their limits in the crucible of live race weekends, a practice that fuels innovation and refines the spectacle for millions.
Dell Technologies doesn't just build technology for its customers; it's a primary user of its own extensive portfolio. Through its IT organization, Dell Digital, the company acts as 'Customer Zero,' a philosophy that deeply influences product development, enhances real-world understanding, and accelerates innovation from data centers to AI and client devices.
Toast isn't just selling restaurant technology; they're deeply immersed in it. From rigorous internal 'Test Modes' and 'Demo Labs' to high-pressure, real-world simulations, Toast actively utilizes its own platform to refine its POS, KDS, and a full suite of restaurant management tools. This piece explores how this commitment to experiencing their own solutions fuels product development and aims to keep them aligned with the dynamic needs of the hospitality world.
TikTok's rapid rise and constant evolution suggest a dynamic development process. While ByteDance's internal testing practices for its flagship app aren't widely publicized, we explore the clues that point to how the company might 'eat its own dog food' to refine the TikTok experience.
Snapchat is renowned for its innovative and rapidly evolving features. A key, albeit secretive, part of its development process involves 'dogfooding' – where Snap employees rigorously use pre-release versions of the app. This post delves into how this internal testing, coupled with public betas and a unique company culture, shapes the Snapchat experience.
Google Search is the gateway to the internet for billions. But before new features or algorithm tweaks reach the public, they often go through rigorous internal testing by Google's own employees—a practice known as 'dogfooding.' This post explores how Google eats its own search dog food to refine the world's most popular search engine.