12 articles found
WhatsApp's journey to becoming a global communication giant has been profoundly influenced by its own team using the app daily. From its foundational principles of simplicity and privacy to the development of new features, the practice of 'eating your own dogfood' at WhatsApp (and now Meta) plays a crucial role in refining the platform for its billions of users.
Sony Interactive Entertainment doesn't just build PlayStation for the world; its own teams, from chip designers to elite game developers at PlayStation Studios, are the first and most demanding users. This deep internal usage and feedback loop is critical in forging the cutting-edge hardware, intuitive software, and compelling experiences that define each PlayStation generation.
The PGA TOUR isn't just a premier golf organization; it's a sophisticated technological operation. By being the first and most demanding user of its own complex data, scoring, and broadcast systems, often co-developed with leading tech partners, the TOUR constantly refines the technologies that deliver world-class golf to a global audience.
Okta doesn't just sell identity and access management; it lives it. By deploying its own solutions internally—a practice often dubbed 'Okta on Okta'—the company rigorously tests, refines, and validates its platform in a real-world, enterprise-grade environment. This commitment to being Customer Zero is fundamental to its innovation and security-first culture.
Splunk doesn't just sell data-to-everything solutions; its own teams are 'Customer Zero,' rigorously using the Splunk platform for their security, IT operations, and observability. Discover how this internal proving ground shapes more robust, effective, and battle-tested products for all users.
As a prime target for sophisticated cyberattacks, SentinelOne doesn't just build cybersecurity solutions; it lives and breathes them. Discover how SentinelOne leverages its own Singularity XDR platform and AI capabilities to protect its operations, turning intense adversarial pressure into a crucible for product innovation.
Nord Security, the force behind NordVPN, NordPass, and NordLocker, doesn't just preach digital security and privacy—it practices it rigorously from within. Explore how Nord's own teams rely on their suite of protective tools, creating a powerful feedback loop that strengthens their products and reinforces their security-first culture.
Dell Technologies doesn't just build technology for its customers; it's a primary user of its own extensive portfolio. Through its IT organization, Dell Digital, the company acts as 'Customer Zero,' a philosophy that deeply influences product development, enhances real-world understanding, and accelerates innovation from data centers to AI and client devices.
Cursor, the AI-first code editor, isn't just a tool its team builds; it's the environment they build *in*. Discover how the developers at Cursor leverage their own AI-powered features daily, creating a uniquely powerful feedback loop that accelerates innovation and refines the future of coding.
Cloudflare doesn't just build tools for the internet; it runs its global operations, secures its infrastructure, and innovates new products by rigorously using its own technology. Explore how Cloudflare's commitment to being 'customer zero' shapes its powerful suite of services.
The Browser Company isn't just designing Arc as a novel way to experience the web; its own team lives and breathes within Arc daily. Explore how this deep internal immersion shapes Arc's unique features, user experience, and the quest to build a more personal and productive internet.
Anthropic, a leader in AI safety and research, doesn't just build powerful language models like Claude; its own teams are primary users and evaluators. Explore how this deep internal engagement—from refining Constitutional AI to leveraging Claude for research and operations—is crucial for developing AI that is helpful, honest, and harmless.